Michelle Lynch, Principal
Michelle is that rare marketer who is as comfortable developing your strategic communication plan as she is writing your product overview, creating your social media posts, or designing your website. Throughout a career that has included launching new technology, leading marketing and internal communication teams and projects, and supporting C-Suite executives in their company and industry communications, she’s always found time for her first professional love: creating communication materials that engage audiences. Today, she uses these skills to help smaller businesses market and grow their products, and help corporations launch internal programs, projects and products — both successfully and affordably.
In more than 20 years of launching technology products in start-ups and Fortune 500 companies, Michelle has become an expert at translating complex products and features into benefits meaningful to every audience. She has developed and executed strategic communication plans for IT organizations and has led communications efforts for the implementation of collaboration software, ERP systems, cloud services, and bring-your-own-device programs. Michelle has also launched information security and compliance awareness campaigns.
Her experience also includes developing a wide range of executive communications while reporting to the CIO of Liberty Mutual, the CEO of RAM Mobile Data, and the SVP of Global Volume Operations at Hewlett-Packard, includingn board-level presentations on technology and security for CIOs and CISOs.
Her volunteer work includes serving as the business mentor for two University of New Hampshire I-Corps teams, one of which advanced to the national level program. I-Corps, funded by the US National Science Foundation, fosters entrepreneurship and technology transfer at universities.