Michelle Lynch, Principal
In more than 25 years of managing technology products, Michelle has become an expert at translating complex products and features into benefits. Her experience includes launching new technology, leading marketing and internal communication teams and projects, and supporting C-Suite executives in their company and industry communications. She has worked in multiple industries including developing apps for student safety, collaboration software, ERP systems, security and compliance, and mobile communications.
Today, she uses these skills to help emerging technology companies grow, focusing on product marketing & management, marketing communications, change management, and senior leader communications. A hands-on marketeer, Michelle is as at home developing your strategic communication plan as she is writing your product overview, creating social media posts, developing presentations, or drafting product wireframes.
Most recently she served as the business mentor and later product manager for a University of New Hampshire I-Corps team which advanced to the national level program and received two rounds of funding from the National Science foundation.
“Michelle has a creative talent for communicating the benefits of technology in ways that everyone can understand.”
“Michelle has a keen sense for how to convey complex — and often times daunting — security topics to a diverse audience, resulting in messages that are compelling, engaging and — most importantly — very accessible.”
“During a major restructuring of Global Operations, an organization providing customer and partners services on a worldwide basis, Michelle helped us formulate and refine key messages about our goals and plans, and communicated them in a way that helped employees get fully engaged. She also strongly contributed in developing messaging for the executives and senior management of our major customers and partners around the globe, allowing for vast improvements in our business model. Michelle is able to quickly encapsulate complex information, and tailor it for every audience.”
“Communications were critical to our success in rolling out a major ERP implementation across Europe. Michelle created communications for every audience that helped engage our users and meet our deadlines.”